Real estate CRM that works every property lead

Capture enquiries from your campaigns, qualify buyers with AI, assign the right salesperson, manage calls and WhatsApp, schedule site visits and keep every follow-up visible.

For buildersBrokersChannel partnersProperty consultants
Property lead · Karthik MHot · Score 92
Project
Green Meadows
BHK
3BHK
Budget
₹90L
Location
OMR, Chennai
Timeline
3 months
Source
Meta Ads
Journey
EnquiryQualifiedCall doneSite visitBooking
Site visit — Sat 10:30 AMGreen Meadows Ph 2 · Reminder set · Rep: Divya

From enquiry to booking

Enquiry
AI qualification
Assignment
WhatsApp + Call
Site visit
Follow-up
Booking
Payment
Every source, one inboxMeta ads, website, WhatsApp and walk-ins land in the CRM instantly — deduplicated across campaigns.
Property-native fieldsProject, BHK, budget, timeline, channel partner — not generic ‘deal size’ boxes.
Site visit workflowSchedule visits, remind buyers automatically and capture outcomes on the spot.
WhatsApp + calls in one timelineBrochures, price sheets and every call recording on the buyer’s single timeline.
Team & channel partner trackingKnow which broker or partner sourced each booking, and route leads by project.
Follow-up SLAsNo enquiry sits unworked — overdue follow-ups escalate to managers automatically.
AI qualification

Buyers tell you everything. AI makes sure nothing is lost.

When an enquiry says "3BHK near OMR, budget 90L, within 3 months", Sales Daddy fills the CRM fields, scores the intent and routes it to the right project team — before anyone picks up the phone.

Extracted automatically
Property type3BHK
LocationOMR
Budget₹90L
Timeline3 months
IntentHigh

The manager dashboard builders actually need

Per project, per source, per salesperson — live.

218
New enquiries
31
Site visits booked
4 min
Avg first response
12
Hot & unworked
9
Bookings this week

Real estate CRM FAQ

What is a real estate CRM?

A CRM tuned to property sales: enquiry capture, buyer qualification (BHK, budget, timeline), site visit scheduling, and follow-up tracking through to booking and payment.

Can it manage enquiries from Meta ads?

Yes — Meta lead ads flow straight in, are qualified by AI and assigned to the right project’s sales team in seconds.

Can I assign enquiries to specific salespeople?

Yes — route by project, location, source or round-robin, with instant notification to the rep.

Does Sales Daddy track site visits?

Yes — schedule, remind, record outcomes and trigger the post-visit follow-up automatically.

Can managers see missed follow-ups?

Yes — overdue follow-ups and unworked hot leads surface on the manager dashboard and can escalate automatically.

Stop losing property leads between the enquiry and the site visit.