Coaching institutes

Fill your batches, not just your enquiry register

NEET, JEE, UPSC, banking, spoken English or abacus — coaching sales run on demo classes and batch deadlines. Sales Daddy works every enquiry to the demo, the demo to the admission, and the admission to the fee.

The problem

Why teams switch

The enquiry register is where leads retire

Walk-ins and calls go into a notebook with a name and number. When the next batch opens, nobody calls the March enquiries back.

Demo classes leak students

Ten students book the free demo, four attend, one hears back afterwards. Each un-followed demo is an admission handed to the institute next door.

Season decides everything, systems decide nothing

Admissions peak in a six-week window. Counsellors drown, follow-ups slip exactly when each missed one costs a full year of fees.

Parents and students ask different questions

The student asks about the batch timing; the parent asks about results and fees. Both conversations matter, and both happen on WhatsApp.

How it works

From first inquiry to done

  1. 1
    Capture every enquiry with its course
    Walk-ins, calls, website forms, Meta ads and WhatsApp — each lead lands with course, batch preference and how they found you.
  2. 2
    Counsel and book the demo
    The counsellor answers on call and WhatsApp, then books a demo class slot with automatic reminders to student and parent.
  3. 3
    Work the post-demo window
    Attendance is marked, and the crucial 48 hours after the demo get scheduled follow-ups — not good intentions.
  4. 4
    Close the admission with the fee
    Share the fee structure, collect the admission amount through a payment link on WhatsApp, and mark the seat filled.
  5. 5
    Reopen the pipeline every season
    Old enquiries are one filter away — next batch’s campaign starts with this year’s unconverted list, not a blank sheet.
In the product

What your team actually sees

Admissions — Nithya Balan
Nithya Balan
Parent: Balan K · 94430 6xx15 · Salem
Campus visit booked
Course
B.Sc. Nursing
Batch
Aug 2026 intake
Counsellor
Divya R
Fee status
₹25,000 / ₹1.2L paid
Father asked about hostel fees and scholarship for 92% in HSC. Brochure and fee structure sent on WhatsApp. Visit on Friday 10 am with both parents.

An admission lead — course, demo-class status and fee follow-up on one card.

Fields built for this work
CourseNEET Crash — Class 12BatchJune morning batchDemo classSat, 22 Jun · 9:00Demo statusAttendedFee follow-up₹45,000 · due Mon
AI inside

Enquiries come at 10 pm. Your counsellor doesn’t.

Parents research after dinner. AI keeps the conversation going until morning.

  • The chatbot answers course, batch and fee questions on your website all evening
  • WhatsApp enquiries get greeted and qualified in Tamil, Hindi or English
  • Counsellor calls are summarised on the lead — including the fee discussion
  • Post-demo follow-up drafts mention the exact course and batch discussed
Capabilities

Everything this runs on

Enquiry and counselling

Course-tagged leads

Every enquiry carries course, preferred batch and source from the first touch.

Counsellor assignment

Leads route by course or branch, so the right counsellor calls first.

Walk-in capture

Front-desk enquiries entered in seconds on the Android app — no register.

Demo classes

Demo scheduling

Slots on the lead with WhatsApp reminders to student and parent.

Attendance outcomes

Attended, no-show, rescheduled — each outcome triggers the right follow-up.

Post-demo cadence

The 48-hour window after a demo gets scheduled, visible follow-ups.

Admissions and fees

Batch-wise pipeline

See admissions against each batch’s seats and start date.

Fee collection links

Razorpay links on WhatsApp for admission and instalment payments.

Season reports

Enquiry-to-admission conversion by course, source and counsellor.

Questions teams ask us

How is this different from your Education CRM page?

The education page covers institutions with counselling-led admissions broadly — schools, colleges, study-abroad. This page is the coaching-institute funnel specifically: high enquiry volumes, demo classes, batch deadlines and fee follow-ups. If you run batches and demos, this is your workflow.

Can it schedule and track demo classes?

Yes — demo slots sit on the lead with WhatsApp reminders to the student and parent, attendance is marked as an outcome, and the post-demo follow-ups are scheduled automatically.

Can we message parents on WhatsApp from the CRM?

Yes. The institute’s WhatsApp number connects to a shared team inbox, so counsellors send batch details, fee structures and reminders from one official number — and every message stays on the lead.

How does fee follow-up work?

Admission and instalment amounts become dated tasks with payment links sent on WhatsApp. When the payment lands through Razorpay, the lead updates by itself and the task closes.

We get a rush of enquiries in admission season. Will leads slip?

That rush is the design case. Every enquiry gets an owner and a next action, overdue follow-ups escalate to the branch head, and AI handles first responses at night — the season runs on a queue instead of memory.

Can we reuse old enquiries for the next batch?

Yes — unconverted leads keep their course interest and history, so when the next batch opens you filter last season’s enquiries and launch a call-and-WhatsApp campaign in minutes.

See it working with your own leads

Free trial, no card. Connect a lead source, make a call, send a payment link — then decide.